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12.15.09 - With snow and ice abound, Mother Nature won yesterday's 12K's of Christmas Holiday Run, giving the City of Kirkland and our client no option but to cancel the event. Had the event happened and had the normal registration patterns held during the last few days leading up to the event, this 12K's of Christmas would have likely surpassed last year's race by 500 people. What we designed: the event poster, brochure, magazine ads and the much loved participant shirts. | ||
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12.06.08 - Our December 08 Newsletter | ||
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01.02.09 - Yesterday's Resolution Run 5K & Briefcase Relay was a huge success. Focusing again on the polar bear dive portion of the event as well as the new course route and venue, the marketing materials we created helped this year's event become the largest Resolution Run 5K event in the 25+ year history of the race. With the photos that we took at the event, we're already scheming how great next year's materials will look. What we designed: the event poster, brochure, magazine ads and participant shirts. | ||
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11.06.08 - Our November 08 Newsletter | ||
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10.02.08 - Our October 08 Newsletter | ||
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08.07.08 - Our August 08 Newsletter | ||
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07.05.08 - Thursday's July 3rd Firecracker 5000 was the second largest Firecracker ever only behind the attendance record set way back in 1984. Having tweaked this year's marketing materials to focus more on the Space Needle and the other numerous landmarks that the event route passes, we're psyched to see it succeed. With the stockpile of photos we took at this year's race we're even more excited for what next year will bring. What we designed: the event poster, brochure, magazine ads and participant shirts. | ||
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07.02.08 - Our July 08 Newsletter | ||
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06.06.08 - Even with the horrible weather that occurred during the weeks leading up to the event, this Friday's Fremont 5K & Briefcase Relay was the largest it has been for more than 10 years. With the knowledge that the participant attendance at the event had been decreasing in the recent years, the results of our rebranding of the event to better promote the Briefcase Relay portion of the race can be seen in the events continual year over year increase in race participants. From 2005 to 2008 the number of race participants has increased by 60%. What we designed: the event poster, brochure, magazine ads and participant shirts. | ||
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05.11.08 - This weekend's Kirkland Half Marathon & 5K saw a record number of race participants, growing by 70% over that of last year. Merging together the branding of the event's charity benefactor, the emotions gained while participating in a longer distance endurance event and the artistic feel of the City of Kirkland, we have created a sustained branding campaign for the Kirkland Half Marathon & 5K that has helped the event grow 280% over the four years of its existence. What we designed: the event poster, brochure, magazine ads, participant shirts and past finishers medals. |
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04.13.08 - Having developed the current brand mark as well as the recent regional marketing collateral for the Nature's Path Whidbey Island Marathon & Half Marathon, we built off of our past marketing efforts for this event to help our client achieve a 20% participant growth rate this year. What we designed: the event poster, brochure, regional magazine ads and email newsletters. | ||
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02.12.08 - One of the events we design for, the Road Runner Sports Love 'em or Leave 'em Valentine's Day Dash had a record attendance yesterday. With over 1900 race registrants, the event had a 52% participant growth over that of last year. In only it's third year of existence, this event is well on its way of becoming one of the larger, more popular running events in Western Washington. What we designed: the event poster, brochure, magazine ads and participant shirts. | ||
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01.02.08 - Yesterday's Road Runner Sports Resolution Run 5K set a 20 year record in terms of its number of race registrants. For this year's event marketing materials, we took a more direct approach to show the emotions and excitement of the optional polar bear dive portion of the event. As a result, the event had a huge increase in the number of polar bear dive participants and sub sequentially in the standard 5K too. What we designed: the event poster, brochure, magazine ads and participant shirts. | ||
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12.17.07 - The presents came early for the 12K's of Christmas Holiday Run. The stats from yesterday are in and they show that the 12K's of Christmas Holiday Run had an astonishing 70% growth in participant registrations over that of last year. We have been designing the collateral for this event from the get go but with a revamped focus on attracting the more serious race participant while also keeping the materials fun, we were especially proud of this years materials. What we designed: the event poster, brochure, magazine ads and participant shirts. |
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eattle Event Marketing Seattle Sports Marketing